Fluid Audience was birthed by an idea on a family trip in 1990 and the name remained as a graphic design company was formed in 2000 and incorporated a couple years later. The founder began by designing branding and logos for startup company's and non-profit organizations in Western Canada. In 2007 Fluid Audience Inc. purchased Martin Weiss Design in Grande Prairie, Alberta and quickly expanded it offerings to include print, commercial signage and web design and development. Currently focusing on business coaching the design projects are narrow targeted as the founder has taken various other roles over more recent years building various businesses.